The home of Black Britain online

Reach 2.4 million Black British consumers who are ready to buy

Melanin Network is the UK's first Black social platform. Your brand, in front of the most engaged, underserved audience in the UK — people who actively support businesses that speak to them.

Start your campaign → See pricing
2.4MBlack British consumers
in the UK
56%Under 30 years old —
most digitally active group
3×Higher engagement vs
mainstream platforms
£0Other dedicated Black
British ad platforms
Why Melanin Network
Stop wasting money on ads
that miss your audience
Mainstream platforms reach everyone — which means your ad for Black consumers gets shown to people who will never buy. We only have one audience. Yours.
🎯
100% Black British audience
Every single person on Melanin Network is here because they identify with Black British culture. No wasted spend on the wrong audience.
🤝
Community trust
This community actively wants to support brands that show up for them. Trust is already built — you just need to show up.
📱
Feed, stories & business listings
Promote across our social feed, stories bar, explore page AND the Melanin Links business directory all at once.
📊
Real analytics
See exactly how many people saw your ad, clicked it, and followed through — in your advertiser dashboard.
💷
Budgets that work for everyone
Whether you're a sole trader or a national brand — campaigns start from just £5/day. Scale up when you're ready.
🖤
Keep money in the community
Every pound you spend here stays in the Black British ecosystem — not going to Silicon Valley. That's a message your customers will respect.
How it works
Live in minutes, not weeks
No agency needed. No confusing dashboards. Create your ad, set your budget, reach your people.
1
Create your ad
Upload your image or video, write your caption, add your link. Takes 5 minutes.
2
Choose your audience
Target by city, age, interests — or reach the whole Melanin Network community.
3
Set your budget
Start from £5/day. Pause or stop anytime. You're always in control.
4
Go live
Your ad appears in the feed within the hour. Track results in real time.
Ad formats
Show up exactly where your
audience is looking
Choose the format that fits your campaign — or run all three at once for maximum impact.
📱
SPONSORED
Feed Ad
Your post appears naturally in the Melanin Network feed, labelled "Sponsored". Looks just like a regular post — but reaches thousands more people.
From £10/day
✨
STORY AD
Story Ad
Full screen ad shown between user stories. Unmissable. Perfect for promotions, launches and events. Swipe up links drive direct traffic.
From £15/day
🔍
EXPLORE
Explore Spotlight
Featured placement in the Explore grid. Shown to users actively discovering new content and businesses. High intent audience.
From £20/day
🔗
DIRECTORY
Melanin Links Featured
Your business pinned at the top of the Melanin Links directory in your category. Drives direct bookings and enquiries.
From £25/day
PREMIUM
Brand Partnership
Full brand takeover — feed ads, story ads, explore spotlight AND a dedicated post from the @melanin_network account. Maximum reach.
From £299/month
📅
EVENTS
Event Promotion
Promote your event across the feed, stories and our events calendar. Includes a dedicated story post to all followers on event day.
From £49/event
Pricing
Transparent pricing.
No hidden fees.
Start small, scale when it works. Cancel anytime. No contracts.
Starter
Perfect for small businesses and sole traders getting started
£5 /day
No minimum spend · Cancel anytime
  • Feed ad placement
  • Up to 2,000 people/day
  • Basic analytics dashboard
  • 1 active ad at a time
  • Story ads
  • Explore placement
  • Priority support
MOST POPULAR
Growth
For businesses serious about reaching the Black British market
£99 /month
Billed monthly · Cancel anytime
  • Feed + Story ads
  • Up to 15,000 people/day
  • Full analytics & reporting
  • 3 active ads at once
  • Explore spotlight (2×/month)
  • Melanin Links featured listing
  • Dedicated account manager
Brand Partner
For brands wanting maximum reach and community impact
£299 /month
Billed monthly · 3 month minimum
  • All ad formats included
  • Unlimited reach
  • Advanced audience targeting
  • Unlimited active ads
  • Dedicated account manager
  • Monthly strategy call
  • @melanin_network feature post
Your audience
Who you'll be reaching
2.4 million Black British people — young, digitally active, and actively looking to support brands that represent them.
👥
2.4M
Black British people in the UK
📍
50%
Based in London — highest spending city in UK
🎂
56%
Under 30 — most active online shoppers
📱
4.2×
More likely to buy from brands that represent them
💷
£25B
Black British annual spending power
🛍️
78%
Actively seek out Black and diverse brands
What advertisers say
Real results from real businesses
★★★★★
"We ran a £50 campaign for our barber shop and had 14 new bookings in the first week. Nothing on Instagram or Facebook has ever come close to that ROI."
KC
King Cuts Brixton
Barber Shop · Brixton, London
★★★★★
"I sold out my entire waist bead collection in 48 hours. The audience here actually WANTS to buy from Black makers. It's completely different to other platforms."
NB
Naomi Beads Studio
Handmade Jewellery · Peckham
★★★★★
"Promoted our Black Business Expo through Melanin Network and hit 400 registrations in 3 days. The community here is engaged in a way I've never seen anywhere else."
TE
Temi Events London
Event Promoter · London

Ready to reach Black Britain?

Join the brands already advertising on the UK's first dedicated Black social platform. First month free for new advertisers.

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